Wal-Mart: "Every Day Price Frauds"

clipped from www.dailykos.com Wal-Mart's prices are higher than their competitors' 80% of the time. The key concept any Wal-Mart shopper needs to understand is the "opening price point," which Zenith defines as: a very low-priced high velocity item placed in a highly visible spot in each store section. This creates a perception that since the first item is so very low-priced, the other items in the section are as well Comparisons of the price of the other items in each section found that only 15% to 20% of the items Wal-Mart sells are actually priced lower than competing retailers. 80% to 85% of the items Wal-Mart sells are more expensive than other retailers. This is Wal-Mart's "price spin" - creating a strong perception of lower prices Don't believe it, Wal-Mart shoppers? You're not supposed to, but Zenith has done their homework on this one: We did nearly half a million price checks in 300 Wal-Mart, Target, Kmart, and national chain grocery and drug stores to find out who really has lower prices.

More: If you think you save money going there regularly, Wal-Mart is playing you for a fool. There is no good reason to shop at Wal-Mart except that you have absolutely no other choice. . . .
PS While we're at it, there's no such thing as the Easter Bunny, you don't get all "A"s if your roommate commits suicide and there were no weapons of mass destruction.