Wikinomics captures the essence of what it means, and will mean, to live in the so-called Web2.0 world, and provides a clear vision of the sorts of behaviours and thinking that will be required to succeed in this world - in business, in education.. in life. reference made to the looming 'perfect storm' - a convergence of four forces:- Technology
- Demographics
- Social
- Economic
Web2.0 is at the centre of the Technology 'storm' - where the object of interest is changing; from the desktop to smart, communicating devices, from HTML to XML, and from consuming to participation. "Success in the old paradigm becomes intertia in the new one" - a great quote when considering why current leadership practices may not be preparing us for the future! "Vested interests fight against change" - quotes the example of the music industry facing the issue of music downloads through social networks. Tapscott challenges them to think of music as a service rather than a product.
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